Role: Content Marketing Manager

Job Type: Full Time, Remote

Are you passionate about making the world more secure? Do you crave the opportunity to power high-performance security teams? Do you have an ‘own it’ attitude? If so, we want you!

What you’ll be doing

As Crogl's Content Marketing Manager, you will develop comprehensive content marketing strategies and create engaging content across various channels. Partnering closely with leadership, you'll translate strategic vision into category-creating execution that drives brand awareness and customer engagement. Your expertise in AI and content marketing will be instrumental in expanding the company's leadership position, with a focus on optimizing content for SEO and analyzing performance metrics to maximize impact.

• Design and implement a comprehensive content marketing strategy that aligns with our values, business objectives, audience needs, and industry trends

• Drive the creation of high-quality, engaging, and relevant content across various formats (blogs, social media, whitepapers, videos, etc.)

• Ensure all content is optimized for search engines, enhancing organic visibility and traffic

• Analyze performance metrics and customer insights to optimize campaigns and improve ROI. Use data to inform decision-making and strategy adjustments

• Track and analyze content performance metrics, providing insights and recommendations for continuous improvement

• Develop strategies to grow and engage our audience across multiple channels, including social media, email marketing, and our website

• Boost brand awareness and positioning through content

• Increase and monitor KPIs such as lead gen, CAC, CPL, and more to ensure that our reach continues to grow

What you bring to the team

• Please be ready to share your portfolio or work examples

• Experience within enterprise software compan(ies)

• Demonstrated experience in content marketing focused on SaaS and/or AI technologies

• Proven track record of developing and executing successful content strategies

• Deep understanding of SEO best practices and experience with content optimization

• Proficiency in marketing and sales pipelining tools such as HubSpot and Zoominfo

• Experience curating an editorial content calendar, creating optimized social media content, and managing agencies and contractors

• Strategic thinker with the ability to execute tactically and be detail-oriented

• Strong collaboration and project management skills

• Experience working in fast-paced, high-growth environments

What makes you stand out from other candidates

• Experience scaling an early-stage startup

• Experience marketing an AI solution

• Experience providing strategic direction and feedback to agency partners

Education

• Bachelor’s degree in Marketing, Communications or a related field

Crogl is an equal opportunity employer and provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, national origin, sexual orientation, gender identity or expression, age, disability, genetic information, marital status or veteran status.