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Enterprise Sales Development Representative (SDR)

Nooks

Nooks

Sales & Business Development
United States
Posted on Saturday, July 6, 2024

The role

We’re looking for an Enterprise Sales Development Rep (SDR) with 18+ months experience selling into sales leaders at large, enterprise orgs.. You shouldn’t be afraid to pick up the phone and have experience building outbound messaging through all prospecting channels - phone, email + linkedin. Working closely with an Account Executive, you’re experienced with building a bottom up + top down strategy to break into some of the largest organizations in the world. You’ll be involved in generating outbound pipeline, creating ground swell and building a point of view for VP’s and department heads at large organizations. You may also be involved in running trials with prospects to get your hands dirty in what it takes to bring new clients on board.

Responsibilities

  • You’ll do your own account research to ensure relevant, personalized messaging
  • You’ll build an account mapping strategy on where and how to break in
  • Utilize all prospecting channels to reach out to prospects
  • Create outbound email templates for you and the team to test, utilize and build on
  • Support teammates with best practices (and learn theirs) in a collaborative team environment
  • Work collaboratively across teams - including Engineering, Product and Marketing to support product and marketing growth

Requirements

  • 18+ months of relevant sales experience selling into the sales leader persona
  • Experience prospecting into enterprise organizations
  • Experience prospecting into B2B SaaS companies
  • Ideally have experience working in a fast paced startup environment
  • Strong problem solving, issue-resolution, and multi-tasking skills, the ability to work in a deadline-driven work environment, and a keen attention to detail.
  • Strong leadership and team building skills

What is Nooks?

Nooks is a platform transforming sales reps from manual laborers to scientists. With today’s technology, sales reps shouldn’t need to manually write hundreds of emails, research hundreds of websites/linkedins, and make hundreds of calls. They should instead focus on the parts of their job that actually require people - talking to customers, being creative, and problem-solving. With a combination of AI tools, automation and real-time collaboration, Nooks can do the rest.

About Nooks

  • The team: Nooks is ~45 people. Engineering & product are mostly in SF and go to our office 2-3x/week. The go-to-market team is distributed across the U.S.
    • The founders (Dan, Rohan, and Nikhil) met studying AI at Stanford, have published in top AI journals, Forbes 30u30, worked at Scale AI, Tesla Autopilot, etc.
    • The engineering team has won international math & physics olympiads, has experience at Google, Facebook, Slack, Quora, Scale AI, Bolt, Snap, Flexport, and other fast-growing startups.
    • The sales team have been top-performers at companies like Gong, Amplitude, LeadIQ, and Orum
  • Fast growth: We’ve grown $0 → ~$4M ARR in 20 months. We grew 4x in 2023 and expect to 3x by EOY 2024.

The problem

Sales pipeline is critical for growing companies. Many, especially B2B companies, have teams of sales/business development representatives (SDR/BDRs) or full-cycle account executives whose responsibility is to identify, contact, and qualify new potential customers. There are ~750,000 SDR/BDR’s in the US alone (e.g. Airtable, Brex, Databricks and many other tech companies have sizable SDR/BDR teams)

In their day-to-day, SDR/BDRs spend time on 3 main activities:

  1. Prospecting & research - identify a list of potential customers using signals like industry, size, fundraising, headcount growth, new hires, job descriptions, etc.
  2. Email & LinkedIn messaging - write messages to those contacts to convey the problem and pitch your product. The goal is for them to book a demo
  3. Calling - Live phone conversations often have higher conversion than emails because they’re more personal, but there’s a lot more manual work involved

Most of the sales rep’s job can be automated with today’s technology: large language models, web scraping, automation, integrations, etc.

Nooks today

Our customers use Nooks for most of their day (avg ~3hrs/business day). Nooks currently owns end-to-end workflows around sales calls:

  • AI dialer - automates the manual parts of the calling process: skipping answering machines, leaving voicemails, taking notes, logging calls, even figuring out what to say on a call
  • Analytics - we record, transcribe, and analyze every call. Since these are all outbound calls with little context, these calls follow similar structure - opener, pitch, questions/objections, ask for meeting, etc. So we can answer questions like: “which reps struggle to book the meeting with prospects who showed interest” or “what are the most common objections across each of our key personas”
  • Salesfloor - sales reps & managers can work together throughout the day, listen to each others’ calls, give real-time advice, coaching, shadowing, onboarding, training.

Teams that use Nooks often see a 2-3x increase in reps’ productivity within weeks! And we’re working on adding prospecting / research workflows (to-be-announced soon!)