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Director of Field Marketing



Marketing & Communications
United States · Remote
Posted on Wednesday, January 24, 2024

We are looking for a Director of Field Marketing that is excited to bring Pulumi’s cloud programming model to the world. You will be a part of realizing a vision where every developer can harness the power of the cloud.

As the Director of Field Marketing, you will bridge the gap between sales and marketing to ensure our field events and programs are maximized within each seller’s territory and target account list. You’ll support the sales team by enabling regional marketing programs, taking a proactive approach to planning and executing initiatives that are both strategic and creative.

At Pulumi you will be challenged, learn, teach, and collaborate with an elite team of great people.

While Pulumi is headquartered in Seattle, WA., we are dedicated to being a remote first company.

In This Role You Will:

  • Create, expand and accelerate sales opportunities through regional and account-focused marketing campaigns
  • Adapt digital and content marketing programs to the needs of a regional sales team
  • Partner closely with our Director of Performance marketing to ensure our digital marketing programs provide support and coverage for ABM and regional field campaigns
  • Partner closely with our Director of Events Marketing to identify opportunities to maximize our presence at industry conferences, partner events and regional meetups
  • Partner with our sales and cx teams to facilitate customer and prospect meetings
  • Collaborate with marketing and sales leadership to define and document the process by which event leads are actioned
  • Provide regular weekly communication to the sales team to keep them up to date with current and upcoming marketing campaigns and events
  • Own the strategy and execution of our Pulumi User Groups (PUGs) working with the sales team to develop the appropriate cadence and topic selection for their region (these are also co-facilitated by our community engineering team)
  • Manage event logistics in support of field programs; from helping to book space to making sure field events have adequate staffing and marketing collateral
  • Track and report on the impact of field marketing events and programs

We’re Looking For Someone With:

  • 8+ years of experience, preferably in a SaaS company
    • Experience marketing to a developer audience is a plus
  • Exemplary communication skills, without fear of over communicating
  • Detail oriented and organized
  • Hands-on experience with community/customer groups
  • Highly collaborative, willing to jump in and be hands-on
  • Experience supporting multiple regions
  • Experience with Salesforce or similar CRM
  • Ability to travel on occasion (less than 20%) to support field events


  • Base Salary Hiring Range: $140,000 - $180,000
  • All full time employee offers at Pulumi include base salary, bonus or variable, equity and benefits (details below).

Pulumi Benefits:

  • Health (US Only) - We offer competitive medical, dental, vision, and supplemental insurance. It is free for our direct employees to be on our insurance.
  • Time Off - Unlimited personal time off (PTO) we ask that employees take at least 3 weeks off during the year in addition to the two annual company-wide wellness weeks and 13 US holidays.
  • 401K (US Only) - with employer match
  • Parental Leave - 20 weeks paid parental leave for the birthing parent or primary caregiver, and 16 for non-birthing parent or secondary caregiver.
  • Remote-First - We are a 100% remote-first company with employees in nearly 20 states, and growing internationally; we encourage asynchronous communication and autonomy. We also provide an annual work from anywhere fund to help cover the employee costs of working remotely.
  • Professional Development & Growth - We encourage a lifelong learning mindset and every employee is given an annual professional development budget.
  • Equity - As a small but growing startup, we all act like owners and you will earn equity in the company.
  • Additional Funds - We offer employees a monthly wellness fund to be spent on anything physical and/or mental wellbeing related. We also provide a quarterly happiness fund to be used toward anything that makes our employees happy!

About Pulumi:

Pulumi is reimagining how developers and DevOps teams create and manage cloud software, through a unique combination of developer tools and system innovation. The company leads with an open source platform that embraces real programming languages, tools, and techniques, and offers an innovative SaaS product that helps teams collaborate.

Pulumi was founded in 2017 by developer and cloud experts from many corners of our industry to deliver innovative approaches to cloud software development. Since emerging from stealth in mid-2018, we are accelerating our platform momentum and product adoption. The team is built on a culture of openness, diversity, respect, and thinking big.

At Pulumi, we don't just accept difference, we look for it, celebrate it, support it, and thrive on it for the benefit of our employees, our products, and our customers. Pulumi is proud to be an equal opportunity workplace and is committed to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. If you have a disability or special need that requires accommodation, please let us know.