At Sitecore, our mission is to simplify how brands reach, engage, and serve people by delivering intelligent, personalised digital experiences that connect the world. We empower the world’s most iconic brands to build lifelong relationships with their customers—seamlessly, smartly, and at scale.

As the leading provider of agentic digital experience software, Sitecore brings together content, commerce, and data into one composable platform that enables brands to deliver millions of meaningful, adaptive experiences every day. Trusted by global leaders such as American Express, Porsche, Starbucks, and L’Oréal, Sitecore helps brands transform engagement through experiences that are not only personalised but predictive and dynamic.

Our foundation is our people—a diverse, passionate, and collaborative global team spanning over 25 countries. We believe that every experience matters, and that belief starts with how we work together. Our values—empathy, accountability, clarity, and growth—guide how we lead, innovate, and connect. They are the behaviors that bring our mission and vision to life, every day, in every interaction.

As we continue to evolve, we are actively cultivating AI skills across our teams to unlock new levels of creativity, efficiency, and insight. From engineering to customer experience, AI capabilities are becoming integral to how we design, build, and deliver the next generation of digital experiences.

Learn more at Sitecore.com

About the Role:

Sitecore’s extensibility layer brings together two core elements: the Marketplace—where customers, partners, and developers can discover, install, and create apps—and Connect, the integration backbone that enables seamless data flow and automation across Sitecore and third-party systems within a cloud-based, API-first model.

This role oversees key aspects of both products, focusing on expanding app supply and quality, driving developer adoption, and delivering integration-led customer value across the Sitecore portfolio.

As part of this position, you’ll lead the product strategy and cross-functional execution for Sitecore’s Marketplace and Connect platforms, championing extensibility, partner integration, and outcome-driven innovation.

What You’ll Do:

Product Strategy: Define and drive the product strategy for builder tools that empower both developers and non-technical users to collaborate effectively across the digital experience lifecycle.
Roadmap development: Collaborate with the Senior Director of Product Management to define and execute a bold and visionary product strategy for content management in XM Cloud
Builder UX Leadership: Partner with UX and Engineering to deliver intuitive interfaces and that streamline channel creation, component design, and layout management.
Prototyping and Validation: Lead rapid prototyping efforts to test and validate new use cases, ensuring feasibility and market potential.
Customer Discovery: Regularly engage with customers to deeply understand their workflows, pain points, and goals; translate insights into product innovations.
Cross-Functional Collaboration: Work closely with platform, front-end, and design system teams to ensure seamless integration of builder tools across the composable DXP stack.
Go-to-Market Alignment: Collaborate with Product Marketing, Enablement, and Sales to support positioning, messaging, and product launches.

What You Need to Succeed

Experience: 5+ years in product management, preferably with a focus on visual editing tools, page editors, or component-based design systems within a SaaS or CMS environment.
Communication: Excellent storytelling and presentation skills to communicate product vision and direction with clarity and passion.
Stakeholder Engagement: Demonstrated ability to effectively engage with and manage internal and external stakeholders.
Execution Track Record: Proven success shipping user-centric products in Agile environments, balancing short-term deliverables with long-term vision.
Analytical Thinking: Skilled in using qualitative and quantitative data to drive decision-making and validate hypotheses.
Customer Focus: Strong customer discovery mindset with experience running interviews, testing prototypes, and validating solutions

Nice to Have Skills:

Familiarity with headless CMS architecture, front-end frameworks, and web technologies.
Innovation Mindset: A passion for identifying new opportunities and driving forward-thinking product strategies
MarTech team Collaboration: Deep empathy for both developer and marketer workflows and the ability to balance technical depth with user-friendliness.

Equal Opportunities at Sitecore

Sitecore is proud to be an equal opportunity workplace. We are committed to equal employment opportunity without unlawful regard to race, colour, ancestry, religion, gender, national origin, sexual orientation, age, citizenship, marital status, disability, veteran status or any other local legally protected characteristic.

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